Hi, I’m Paula.

Kia Ora! I’m a maker at heart, driven by the thrill of the creative process and the messy search for that elusive ‘eureka’ moment. Over the last 15+ years, from a small town in New Zealand to various corners of the globe, I’ve had the privilege of working with some incredibly talented people who share a passion for creativity and purpose-driven work—and together, we’ve made some magic happen.

I’m big on authentic storytelling, the kind that creates real connections, and I’m enthusiastic about bringing fresh ideas to life. Whether it’s in campaign development, branding, or design, I believe in doing things that matter.

I thrive on working with talented, good people who share my enthusiasm for making an impact, whether that’s through sustainability, empowering others, or just creating something truly memorable. Being a team player is second nature to me—I believe great work happens when you bring passionate minds together and embrace the fun (and chaos) of collaboration.

In short, I help brands connect with people, keep it real, and enjoy the ride along the way.

Let’s chat!

"I first met Paula whilst I was the Brand Marketing Manager at Google. Paula came on board to help us salvage a project which was being handled by one of the biggest creative agencies in the country and sadly the work was lacking in any understanding of our brand and vision. Within one week, Paula had re-imagined the project, presented on brand and innovative creative, and we never looked back. Her ability to understand a brief, help shape the creative understanding of a project as a whole and to then deliver tangible assets is unparalleled. 

I went on to start my own marketing business which find creative solutions for clients around the globe. My first action when starting my business was to contact Paula. There wasn't anyone else I wanted to work with, and I knew her innate understanding of how to create a brand, work with small and large budgets, her passion for supporting small businesses would all symbiotically work with all my clients needs. Since then we've created web pages, developed brands, advertising material and generally any creative work needed, Paula can turn her hand to all areas including digital and print materials. 

I highly recommend Paula and welcome anyone to contact me so I can properly shine a light on one of the best creative talents I have ever worked with." 

- Leticia Lentini